The House of Adjeiwaah is a GUBA and BEFFTA award nominated contemporary women’s clothing brand based in the UK, created and launched in 2011 by Ghanian designer Abena Adjeiwaah. Delivering an electrifying synthesis of African and Western inspired garments. The designs consists of a production of uniquely designed attire described as a concoction of varied trends all moving away from tradition ranging from eclectic funky, to provocative and edgy but then also including softer pieces rich in both opulence and sophistication. The designer first showcased at African Fashion Week London 2011 and has showcased at a variety of hugely successful shows such as Fashions Finest Renaissance Show, Fashionmist , Rhythm on the Runway 2013 Ghana. The designer has gone on to dress contestant for various beauty pageants such as, “ACS Kings and Queens 2011”, “Miss Ghana UK 2011”, “Miss Black Africa UK 2011” and “Miss West Africa 2012” This designer was also given the honor of closing the first annual Ghana UK Fashion Show 2011 and opening Africa Fashion Week London 2012.
Not only has this Fashion House been featured in several high profile magazines but the designs has been honored with gaining front page coverage on several occasions. The designer has dressed a host of varied personalities such as Pauline Long (founder of the BEFFTA Awards), Nana Afua (Top model of colour 2010 & TV Presenter), Vanessa Agyeman (Top Model of Color 2012 )Charlene Long (ITV News Presenter) May7ven (Nigerian Afrobeats Singer), Multi-award winning Actress Ama K Abebrese, Philomena Quayo 1st black British plus size model, Ghanaian singing sensation Efya and female Rappers Tiffany and Lousika.
The success of this designer has lead to her being offered the role of head judge and the official designer for “Miss African Queen Switzerland”. She also sat on the judging panel for Top Model of Color 2012 and Miss Black Africa UK 2012.
But the main objective is for The House of Adjeiwaah to promote and preserve the empowerment of today’s modern women and forever allow the wearer of her product to feel like a Queen.